Visa Europe has poached Levi-Strauss marketer Mariano Dima as executive vice-president marketing and products. He take responsibility for advertising, marketing, sponsorships and product development at the company. Visa Europe chief executive Peter Ayliffe says: “This is a very strategic appointment for Visa Europe as the payments industry is at a turning point in Europe with […]
Marketers are on alert after holiday group TUI, which owns the Thomson brand, announced it was axing 2,600 jobs in the UK. The company is not saying what departments will be affected by the job cuts, which will be implemented over the next two years, but it is likely the redundancies will be across the […]
Maybe Sly Bailey, Trinity Mirror’s chief executive, deserves applause. She’s done what many an embattled ceo lacked the guts to do and slapped down a City determined to have its wicked way. Analysts seemed to believe the Trinity disposals would be Sale of the Century, with both national titles and pretty much the whole of […]
Cigarette giant Gallaher, which owns the Benson & Hedges and Silk Cut brands, has accepted a 9.7bn bid from Japan Tobacco. The deal would be the biggest-ever foreign takeover by a Japanese company…
DDB London managing director Jorian Murray is to leave the company, and will be replaced by senior vice-president for Europe Nick Fox. Meanwhile, details of Stephen Woodford’s arrival as chief executive have been confirmed. Murray, who is considering a start-up brand consultancy, will leave at the end of January. He has been at DDB London […]
Jerry Wright, the brand director of Birds Eye, is leaving Unilever after also deciding not to move with frozen-food brand following its sale to private equity firm Permira earlier this year. It is not clear if he has a job to go to. It was thought that Wright would move to a new role at […]
Electronics giant NEC has signed a multi-million pound deal with AEG to become a founding partner of The O2, formerly the Millennium Dome, which is due to launch next July. It will be the official technology provider. NEC has also been granted branding and signage rights throughout The O2 with a dedicated area to demonstrate […]
Entertainment Rights (ER), the children’s programming company, has agreed to buy US company Classic Media Holdings for $210m (£106.9m). Classic Media owns intellectual properties such as Lassie, Rocky and Bullwinkle, Casper the Friendly Ghost, the Lone Ranger and Ghostbusters. ER already has the likes of Postman Pat and Rupert the Bear in its portfolio. ER […]
ITV’s top marketer Clare Salmon is understood to be leaving the broadcaster after nearly two years. It is thought that she is still in talks with ITV about her departure but she is expected to be replaced by marketing director David Pemsel. Salmon, the company’s director of marketing and commercial strategy, was appointed as marketing […]
Trinity Mirror has announced it is to hive off the Racing Post and over 100 regional titles in the Midlands and the South-east. Trinity says it will concentrate on its national titles…
Collaborating on an account can benefit all parties involved, but there’s no room for big egos, and the client’s needs are paramount, says Alex Shephard
We are not known as a nation of optimists, yet in the past two years, Marketing Week’s The Year Ahead magazine has brimmed with positive predictions for marketing. In 2004, our experts foresaw a promising 2005 and their prophecies were largely accurate. In 2005, they looked forward to an even more prosperous 2006. As the […]
The democratic nature of the Web can be dangerous for brands, but by offering expert research and insight media owners can help, says Neil Perkin.
Regardless of age or gender, charitable donors behave like ordinary consumers, and marketers targeting new or existing supporters should adopt an intergrated approach for the best response.
After the delays that have hit its launch, will the PS3’s experiential advertising strategy allow it to make up lost ground on the rival consoles already in the market? asks Nathalie Kilby