Christian charity The Salvation Army has appointed Harvest Digital to launch its first online marketing campaign. Harvest Digital is building an eBay shop for The Salvation Army with gifts available for auction or immediate purchase. Visitors to eBay can bid to provide 24 hours of care for a homeless person, a safe refuge for a […]
Lastminute.com is one of the best known online brands, and has helped revolutionise the UK travel market, but it is now starting to face challenges to its dominance. Nathalie Kilby reports.
This Christmas more people than ever will use the internet to buy presents but, as the Web grows in popularity, pro-active high street retailers are learning that they can’t succeed both on- and offline.
Government busybodies want employers to restore that scene of a million smutty school jokes – the bike shed. But the effects could be unexpected.
Often dreaded by staff, workplace events are more productive when part of a consistent strategy to create a strong corporate culture, and can have positive financial benefits too. By Ed Drayton.
Touchpoints’ consumer-centric approach to media research makes a useful change, but data sampling is losing relevance in the digital era.
All in all, 2006 has not been a great year for the Team WPP concept. The recent loss of £75m Sky and £47m Vodafone no doubt involved a serious loss of face. Yet they are pin-pricks seen in the context of WPP’s global operations. Its systematic programme of infill acquisitions, particularly in Asia, continues apace. […]
There’s more than one way to wish customers a merry Christmas. Instead of sending cards, why not dress your staff up as a saucy fairy and a fir tree and drive them in a van around to clients’ offices to hand out mince pies?This is what experiential firm Impetus did this week. Using their understanding […]
War has broken out amid the cries of “peace on earth” at agency Meteorite, where the creatives are busily trying to outdo each other with their Christmas decorations.
As another series of the X-Factor draws to a close, and Leona prepares to drift out of our living rooms and into obscurity, it seems fitting to bring you a tale of some wannabe pop stars’ demented ambition and lust for fame – and how it hijacked an innocent experiential event. A crew from agency […]
USwitch.com, the online comparison and switching service, is launching a new advertising strategy as it seeks to establish itself as a household name. It will air a new TV ad campaign on Boxing Day in its first mass-market advertising assault. The campaign is based around a gospel choir dressed in blue sequinned outfits and singing […]
Stella Artois is ending its relationship with Channel 4’s film strand after eight years because of fears that the material was becoming “wallpaper” to viewers. The sponsorship deal – which is believed to be worth between £1m and £1.5m a year – currently includes credits around certain films shown on C4 and FilmFour, and also […]
Lucrative sponsorship deals between Premier League football clubs and online gaming companies in the UK could become a thing of the past after the Gambling Commission last week confirmed it would investigate whether the partnerships encouraged children to gamble. The commission will explore whether new laws, set to come into force next September under the […]
US in-game advertising network Double Fusion has secured $26m (13m) to drive expansion.
Stuart Dyble, a former Ford brand chief and board director, has joined Simon Fuller’s 19 Entertainment as the agency looks to expand. Dyble fills the new post of head of sport and will be responsible for the agency’s sports portfolio, which includes the Honda Formula 1 racing team. It follows the appointment in March this […]