Trinity Mirror boss Sly Bailey disappointed analysts by announcing that the company is to sell off some of its titles including the Racing Post. However she is adamant that the move is the only way forward for a plc that must think of its diversified shareholders first. By Mark Choueke.
BT is scrapping its marketing communications team in a restructure that also seesconsumer marketing chief Tracey Follows leaving the company to join Lowe. The entire marketing department, which was scaled back from 80 to about ten roles in a realignment earlier this year (MW July 13), will be folded into the acquisition and retention team […]
Honda Formula One bosses are believed to be plotting a green makeover for the racing team next season, which may involve changing its livery to green, according to one source.
Howard Draft has been forced to take drastic action to pacify mutinous clients following his agency’s sudden firing from its £240m ($470m) flagship Wal-Mart account. He issued an e-mail to staff and clients claiming the agency was not to blame. The agency was dramatically sacked earlier this month, following Asda-owner Wal-Mart’s firing of chief marketer […]
Soul founders Bruce Crouch and Andy Bird are leaving the agency 18 months after it was bought and renamed by Nitro Group. Crouch has stepped down as managing director of Nitro’s London agency, but is in talks with Nitro founder and group chairman Chris Clarke. It is thought they are plotting a spin-off creative shop […]
Heineken is holding a pitch for its 25m Fayrouz account ahead of launching its non-alcoholic beer brand into the UK and other new markets.
ITV has today confirmed director of marketing and commercial strategy Clare Salmon is to leave the broadcaster. Salmon, who joined in January 2005 as marketing director, will leave at the end of this year. She replaced Jim Hytner who became marketing director at banking giant Barclays. Salmon says in a statement: “I have had a […]
FINA, the world governing body for aquatics, has appointed sports marketing agency Fast Track to identify national sponsors ahead of next year’s annual World Swimming Championships. The five-day event will be staged in Manchester from April 9 next year, ahead of the Beijing Olympics. It is to be the largest sporting event to be staged […]
Napster is launching five dedicated Christmas radio stations for the holiday season. The online music download service is rolling out a service that will allow subscribers to access a number of playlists from a range of genres with a Christmas theme. The genres range from a “traditional” Christmas playlist to jazz-based tunes. Napster members can […]
Sony is understood to have appointed 180 Amsterdam to handle a global branding project following a pitch against Fallon London and one other agency. The Japanese consumer electronics giant began talking to agencies in September about a global campaign to unite the different parts of its business (MW September 21). 180 already works with Sony […]
Innocent Drinks has ended its search for a marketing director by poaching Nestlé head of brands at Cereal Partners Gareth Helm…
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
Name: Malcolm CaldwellCompany: InfernoJob title: Joint Creative Director
Refresh Mobile, the independent mobile magazine publishing company, is launching its “Mobizines” product in the US and Germany. The news follows the recent launch of Mobizines in South Africa. The US deal will see titles including Forbes and Reuters launched as mobizines, or mobile magazines. Refresh has also announced a partnership with operator 3 that […]
Danny Bamping, the entrepreneur behind the Bedlam Cube puzzle has won the first British Promotional Merchandise Association (BPMA) Entrepreneur of the Industry Award. Bamping was chosen by a panel of senior UK promotional marketing industry leaders and was chosen on the strength of his innovative business concept, natural entrepreneurial flair and his vision for developing […]