WebTrends, the US-based Web analytics company, is launching its Dynamic Search tool in the UK and is in talks with UK advertisers to adopt the software. Dynamic Search automatically determines combinations of networks, keywords, positions, creative and landing pages that deliver the best return on investment, and dynamically allocates advertising spend to the top-performing combinations. […]
Initials, the integrated agency launched earlier this year backed by sales promotion guru Kevin Twittey, has been appointed to handle a new below-the-line push for the Food Standards Agency (FSA). It is thought the account is worth more than £2m. Initials won the business following a three-way pitch believed to include Iris and becomes the […]
Just over a year ago Sir Frank Lowe shocked the industry by announcing he was returning to agency life to launch a start-up staffed by a team of heavy hitting executives. Lowe, who had been ousted three years earlier from the ad network bearing his name, meant business. The then-unnamed agency snatched Lowe London’s £50m […]
Luxury chocolate manufacturer Lindt is tipped to appoint Grey to handle its 4m UK advertising account.
Sir Frank Lowe’s year-long legal wrangle with Interpublic Group is “days away” from being resolved.
Beechwood, the integrated agency, is setting up an agency to monitor brand perceptions online as it seeks to help clients manage their brands across the internet. The agency, which will be called Flux, will offer clients an online interface with real-time information about their brands’ profiles through fluxmonitor.com. It will monitor the volume of online […]
Procter & Gamble has dealt rival Reckitt Benckiser a major blow after proving in court that Reckitt’s Air Wick Odour Stop is an exact copy of a pack design already used for P&G’s Febreze.
CoffeeSlender, a coffee-based weight loss product, will launch next March in Britain, after the brand’s French owners Berkem SA appointed UK start-up company Energix Ventures to handle sales and marketing. CoffeeSlender contains a coffee-derived ingredient, Svetol, which Berkem claims inhibits the body’s ability to absorb glucose from carbohydrates. It has already been launched in Scandinavia. […]
Danish furniture retailer ILVA is launching its first television campaign this weekend, aimed at raising the profile of the brand during the key furniture buying period between Christmas and New Year. The campaign will be backed by press and radio, and features four inflatable letters – the I, L, V and A of the ILVA […]
Ferrari GB is tipped to hand sponsorship chief Al Clarke its top marketing job. He will replace James Pillar, who is leaving the company to join Bentley Motors.
Volkswagen has been slammed by the Advertising Standards Authority for running a press ad for the Golf GT TSI which misleadingly implied that the car had ‘low emissions’.
Skoda is launching a TV campaign to support its recently launched Roomster model, marking its first foray into the people carrier category.
Every industry has its mavericks, and an increasingly interesting one on the marketing scene is Simon Fuller’s 19 Entertainment. 19 began life in 1984 as a pop-star promoter: its name comes from the first single of the first artist (Paul Hardcastle’s no 1 hit) that Fuller signed. More famously, Fuller was behind the Spice Girls […]
ITV’s top marketer Clare Salmon looks set to become the first senior executive to leave the broadcaster in the wake of Michael Grade’s appointment as executive chairman. Salmon, director of marketing and commercial strategy, is said to have been…
Loyalty schemes, particularly the large-scale point collecting programmes used by the major retailers, are going to have to reinvent themselves in order to stay abreast of the revolution in “social media”, according to industry experts. Loyalty Management Group (LMG), which operates the Nectar card on behalf of 17 partners, is talking to agencies about the […]