Flybe, the low cost airline, is providing its customers with a new on-line gambling service as part of its strategy to boost its ancillary services.
The service will allow visitors to the Flybe website to play games such a roulette and poker through the site. The service, which is a partnership with Finnish gaming operator PAF Group, launches this week.
As part of the deal, PAF will provide the gaming licence and access to the online games. The Finnish company will also handle the day-to-day running of the venture.
Simon Lilley, director of Marketing at Flybe, says: " It is an example of Flybe’s continued efforts to build and improve our customer offering, through innovative partnerships with third parties.
"We are confident that our customers will enjoy and benefit from the offer of e-gaming entertainment via the Flybe website and expect other airlines to follow suit with similar deals."
The launch is part of a strategy to develop a number of new products and services under the Flybe brand to help stimulate new revenue.
Last month, the airline launched Flybe Cruise, which offered its customers flying the opportunity to join cruise ships, like the QE2 and the Oriana (MW January 11 2007). It has also recently launched a flower delivery market (MW December 7).
It is also considering plans to launch a service to deliver duty free products to its customers after they return home.