Tequila wins 2m Strongbow brief

Brewer Scottish & Newcastle (S&N) has appointed Tequila Manchester to
handle the Continental European work for its Strongbow cider brand. The
account is understood to be worth more than 2m.

The agency won the business following a competitive pitch…

Brewer Scottish & Newcastle (S&N) has appointed Tequila Manchester to handle the Continental European work for its Strongbow cider brand. The account is understood to be worth more than £2m.

The agency won the business following a competitive pitch against two undisclosed agencies.

TequilaManchester will develop an integrated communications campaign for the brand across its European operating regions. The brief is expected to cover direct marketing and experiential activity.

UK advertising agency arrangements for the brand will not be affected by the pitch. Existing roster agencies for Strongbow in the UK include Starcom UK, Navigator Response Advertising and St Luke’s. Navigator Response is understood to have previously handled European work for the brand.

S&N has traditionally used several agencies to handle its direct work but it is believed to have wanted to consolidate the Europe-wide business.

Strongbow is the leading cider brand in the UK. The category has been rejuvenated in recent years by growing competition from newcomers such as Magners.

Further growth is predicted as new premium products from S&N such as Strongbow Sirrus and Bulmers Original bring in younger and female drinkers.

In June last year the brewer stepped up its commitment to experiential marketing initiatives for Strongbow with the launch of banner brand Strongbow Entertainment.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here