New campaign – Xerox


Xerox, the office equipment brand, is rolling out a multi million-pound pan-European campaign promoting its range of colour multifunction products. The ad push sees Xerox launch its first viral film.

The campaign will run across print, radio and online, targeting IT professionals and senior business decision makers. The creative focuses on the reliability, speed, clarity and security of Xerox products, making the point that with Xerox products consumers do not have to worry about their equipment, but can instead just get on with the job.

A viral film, “Watercooler” [], being rolled out as part of the push, will show a documentary-style tour of an office with workers in various extreme states of busy-ness, out of control in their attempts to deliver on time. It draws to a close with the reassurance that “there are better ways to make your office more productive”.

The campaign has been created by Rainey Kelly Campbell Roalfe/Y&R with online creative by Vibrant. Media planning and buying is through Mediaedge:cia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here