Tesco pledges to repair any cars damaged by its petrol

Supermarket giant Tesco has launched a national press campaign promising
to pay repair bills of motorists affected by contaminated petrol bought
from its forecourts.

It has been forced to act after thousands of motorists across the
South-east report…

Supermarket giant Tesco has launched a national press campaign promising to pay repair bills of motorists affected by contaminated petrol bought from its forecourts.

It has been forced to act after thousands of motorists across the South-east reported problems after filling up with unleaded petrol. Tesco is running ads that apologise to its customers and say: "We’d like to promise to pay for the repairs".

A company spokesman says: "This is an exceptional circumstance and we felt it was proper that we ran the ads. We take what happened last week very seriously."

Jonathan Gabay, an expert at consultant Brand Forensics, says the retailer is brave to make such a pledge: "This is a sensible move by the brand but what is particularly striking is that Tesco is also promising to pay for the repairs."

He warns further distrust of the brand could be created if motorists making claims are not compensated and if petrol prices increase as a result of the contamination.

"Tesco must follow its own principle that ‘Every Little Helps’ by maintaining prices as they were prior to the crises," says Gabay.

"It also needs to keep its advertised promise to repair vehicles, without wriggling out of its commitment through too many caveats and conditions," he adds.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here