RBS to launch 30m sponsorship rethink

Royal Bank of Scotland (RBS) is understood to have put its estimated 30m sports sponsorship roster up for pitch.
The bank is thought to have held the first round of pitches and is expected to draw up a shortlist of three agencies from the eight that have already presented.

Royal Bank of Scotland (RBS) is understood to have put its estimated £30m sports sponsorship roster up for pitch.

The bank is thought to have held the first round of pitches and is expected to draw up a shortlist of three agencies from the eight that have already presented.

The Edinburgh-based banking and financial services conglomerate is understood to be reviewing all agencies involved in its sponsorship deals. An insider says the bank is not necessarily looking to replace any agencies but is holding the pitch to ensure its properties and strategies remain fresh. The review could end in additional agencies being added to its roster.

RBS supports some of the biggest properties in sport. It is the main sponsor of the Williams Formula 1 team and the title sponsor of the RBS 6 Nations Rugby Tournament, its property handled by Karen Earl Sponsorship.

The sports and entertainment agency IMG is understand to be involved in the bank’s golf interests which are represented by its patronage of The Open Championship, by supporting Jack Nicklaus as an ambassador, and at grassroots level as the presenting sponsor of the Daily Telegraph Junior Golf Championship. RBS also has a presence in the world of tennis through its sponsorship of home-grown talent Andrew Murray, the young Scottish tennis player.

RBS declined to comment as Marketing Week went to press.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here