Integrated Viewpoints

The good news is that today’s proliferation of media give
marketers a myriad of ways to communicate with consumers.
The bad news is that consumers have so much choice in how
they receive messages, all too often they choose not to receive
a brand’s messages at all. And if they feel that a brand is being too
pushy with its marketing, not only do they complain, but thanks to
the internet, their complaints can reach an extremely wide audience.

The good news is that today’s proliferation of media give marketers a myriad of ways to communicate with consumers. The bad news is that consumers have so much choice in how they receive messages, all too often they choose not to receive a brand’s messages at all. And if they feel that a brand is being too pushy with its marketing, not only do they complain, but thanks to the internet, their complaints can reach an extremely wide audience.

Julie Leyland,
Group Publisher, Marketing Week

Click here to download the Integrated Viewpoints Supplement (3MB)

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