European online adspend reaches €8bn

IAB Europe has announced that European online adspend reached €8bn (5.4bn) during 2006. The UK accounted for the largest slice of online spend, taking 39% of total spend.

IAB Europe has announced that European online adspend reached €8bn (£5,4bn) during 2006. The UK accounted for the largest slice of online spend, taking 39% of total spend.

The research, which covers 13 countries, shows that the UK is leading the way in online advertising with Germany in second place with a 22% share. France is in third place with a 15% share and The Netherlands accounts for just 7%. Spain, Denmark, Belgium, Austria, Finland, Greece, Slovenia and Croatia account for the remaining 12%.

It also shows that search dominates spend across Europe and it accounted for 45% of all spend online last year. Display advertising accounted for 31%, classified for 22% and just 1.6% on e-mail marketing.

IAB Europe president Alain Heureux says: “These figures demonstrate without any doubt the significance of the European online advertising industry.

The body announced the results of its first pan-European online advertising spend report at its “Interact” congress on digital marketing in Brussels today (Monday June 4).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here