Nickelodeon to spend £50m on online games

Nickelodeon is splashing out $100m (£50m) over two years on developing online video games aimed at children. It is looking to tap into the expanding casual games sector. The Viacom-owned children’s TV network, which runs programmes such as SpongeBob SquarePants, will invest in multi-player games, virtual worlds for children and a raft of new subscription services.

Nickelodeon is splashing out $100m (£50m) over two years on developing online video games aimed at children. It is looking to tap into the expanding casual games sector. The Viacom-owned children’s TV network, which runs programmes such as SpongeBob SquarePants (pictured), will invest in multi-player games, virtual worlds for children and a raft of new subscription services.

Online Nickelodeon products to be launched include myNoggin, a subscription service of educational games for pre-schoolers and parents. It will be in partnership with cable companies Charted Communications, Cox Communications and Insight Communications.
Nickelodeon also plans to launch the subscription service Nick Gaming Club, which will feature multi-player games and avatars or three-dimensional digital characters that members can use to interact with other subscribers.

Nickelodeon will expand its existing games websites such as AddictingGames while the Neopets site will be renamed as Neostudios. Earlier this year the company extended its brand to include holiday resorts in a tie-up with hotel group Marriott International.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here