Goodfella’s Mooney to head sauces marketing at Heinz

Heinz has appointed Adrian Mooney as marketing director for its sauces portfolio, including the iconic Heinz Tomato Ketchup and Salad Cream brands. He takes over the role imminently.

He will be responsible for driving growth across the sauces business, which also includes Lea & Perrins, and will report to Heinz chief marketing officer, Suzanne Douglas.

Mooney joins the grocery giant from Goodfella’s, where he was marketing manager. He was responsible for the launch of Goodfella’s Solos, which to tap into the demand for single-serve products. He has also held roles at Remington and Tate & Lyle.

His appointment comes as Heinz is reviewing its £12m advertising business. It is understood that Lowe, Abbott Mead Vickers.BBDO, DDB London and Bartle Bogle Hegarty. The pitch was called at the start of June after changes at McCann Worldgroup, the parent company of London agency McCann Erickson, led to an emergency of a “conflict of interest”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here