Olympics organiser extends sponsorship search to clothing sector

The London Organising Committee for the Olympic Games has announced a new domestic sponsorship sector for the 2012 Olympics. "Clothing and homeware" has been added to the tier-one categories, meaning there are now six 50m-plus deals available to potential sponsors.

The London Organising Committee for the Olympic Games (LOCOG) has announced a new domestic sponsorship sector for the 2012 Olympics. “Clothing and homeware” has been added to the tier-one categories, meaning there are now six £50m-plus deals available to potential sponsors.

Lloyds TSB has already signed up as the official banking and insurance partner, while EDF is the official utility services partner. LOCOG is still looking for sponsors for the telecoms, automotive, airline, sportswear and oil and gas sectors.

LOCOG commercial director Chris Townsend says: “It has become apparent over the last year or so that there was a great deal of interest from clothing and homeware companies so we decided to create this new category to harness that interest.”

In addition to the usual marketing rights, it is thought the clothing and homeware partner would also provide suits for Team GB and Paralympics GB for the 2010 Winter Olympics and the 2012 games.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here