New campaign: Yakult ad offers a gut view

Yakult, the probiotic drink, is launching a 2.5m campaign this week featuring computer-generated images of the human gut.

YakultYakult, the probiotic drink, is launching a 2.5m campaign this week featuring computer-generated images of the human gut.

The ad travels through a “highly magnified” digestive system to show that good and bad bacteria live there. The 30-second execution has a voiceover by Griff Rhys Jones and will run for six weeks. It will be supported by a print campaign.

It is the first work from Euro RSCG London, which won the account earlier this year.

The agency worked with research teams from the University of Reading and St Marks Hospital, Harrow, to create a scientifically accurate representation.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here