Grey EMEA has scooped Fortis’ £100m global advertising business. It is the first time the European banking giant has consolidated its account into a single global network.
The agency won the business after a final shoot out against Leo Burnett and Ogilvy Advertising.
Global incumbent on the account was Publicis, but in the past Fortis has worked with a roster of agencies for local markets and its three businesses: retail banking, insurance and merchant and private banking.
An integrated global campaign is due early next year. The Fortis brand is concentrated chiefly in the Benelux countries, France, Germany, Poland and Turkey. It has no high street retail presence in the UK, but operates in the insurance and merchant banking sectors.
The financial institution teamed up with Royal Bank of Scotland Group and Banco Santander earlier this month to win control of ABN Amro after shareholders of the Dutch bank backed a £50m takeover (MW October 11).
For further details see Marketing Week