Europcar reshuffles marketing team after restructure

Europcar Group has promoted Nick Harwood to the new role of sales and marketing director as part of a restructure. Harwood will head sales and marketing for the Europcar and National Car Rental brands.

The role was created following Europcar Group’s acquisition of National Car Rental. Previously, he was vice-president of National Car Rental. Harwood will report to managing director John Leigh in his new role and will oversee the corporate and leisure markets and drive growth.

As part of the changes, Lorraine Farnon joins as sales director for National, David McNeill has been named corporate sales director and Yvonne Young as international leisure sales manager for Europcar, while Rebecca Maden becomes group corporate marketing director.

The group is also looking to appoint a consumer marketing director to drive awareness and sales for both brands.

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