EU denies vodka protected status

The European Union has not given protected status to vodka made from potatoes and will no longer force vodka brands made from other raw ingredients to rename their products “white spirits”.

The EU has ruled that vodka made from potatoes, and sugarcane and grapes can all be called “true vodka”.

The ruling ends a five-year dispute between countries including Poland, Sweden, Finland and Estonia and southern producers including the UK. The issue was sparked by Diageo, which began marketing its Ciroc vodka in 2003 as the world’s only vodka that was made exclusively from grapes.

It is estimated that about 20% of the British spirits market consists of vodka produced from molasses or sugar beet.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here