Pernod Ricard, the alcohol manufacturer, is understood to have retained Aegis Media to handle its £100m global media planning and buying business. It follows a three-way pitch against Publicis Groupe-owned Optimedia and WPP Group’s Mindshare.
The review, which started this summer, took in the US and seven major European markets, including the UK, France and Germany. It is thought that Vizeum, which handles the £6m UK account, will continue to work with the company and Carat will handle the US business.
It is not clear how the two agencies will split the rest of the account, which also includes Canada, China and the Philippines.
Aegis Media has worked with Pernod Ricard, which is based in Paris, for about 30 years although Carat has only handled the US account for two years.