Former RKCR/Y&R trio launch Adam & Eve
Marketing WeekThe former RKCR/Y&R senior management team of James Murphy, Ben Priest and David Golding are launching their start-up this week. The agency will be called Adam & Eve.
The former RKCR/Y&R senior management team of James Murphy, Ben Priest and David Golding are launching their start-up this week. The agency will be called Adam & Eve.
The Mirror Group has called a review of its 3.5m advertising account. The publisher is parting company with M&C Saatchi, marking the end of a 12-year relationship.
Korean car company Kia Motors Corporation has called a review of its 85m pan-European advertising account for the Ceed hatchback model. A number of UK and European agencies have been invited to pitch for the business, with a decision expected by March.
Grey London deputy chairman Nicola Mendelsohn is leaving the agency after four years without a job to go to. Mendelsohn, who leaves at the end of the month, departs just four months after the arrival of David Patton as chief executive. She was brought in from Bartle Bogle Hegarty as the new business director by […]
The battle for the Recommendation Generation’s pound will be fought in the social media arena and brands that shun the opportunity to get involved online could miss out on sales worth millions
Britvic’s struggle to get supermarket listings for its water brand Drench, despite an extensive overhaul, has prompted some to question whether the big soft-drinks companies are spending too much time and money tinkering with existing brands and not enough on developing new products. Britvic spent £2.4m relaunching Drench last year, and introducing new packaging in […]
Britain’s economic miracle has been built on the illusion that it is possible to spend more than you earn without ever having to repay the debt
To avoid relationships going wrong from the very start, clients must find the balance between a rigid agency brief that stifles creativity and one that fails to clearly define the objectives. By Daney Parker
The past 12 months was a year of recovery for TV, but what will 2008 bring? Consumer regulation and digital loom large on the horizon, says Nick Bampton
Reinvention has been the hallmark of Unilever’s bodyspray brand Lynx. But can new ads for the latest variants help it escape the lads’ cultural niche in which it is embedded? asks Louise Jack
A consumer-led recession spells hard times for marketers but TV will be buoyed by the Beijing Olympics, elections and new cable TV technology
There’s a lot riding upon the China Effect this year. For one thing, as Publicis’ Maurice Levy was reminding us this week, the Beijing Olympics are virtually single-handedly expected to reflate our economy. Or, at least, offset the consequences of a potentially severe downturn (see the latest Bellwether Report). Less remarked, though no less consequential, […]
Charlton Athletic is seeking a new sponsor after its deal with Spanish property company Llanera was scrapped when the company went out of business. It is the second time the football team has lost its sponsor to bankruptcy. Llanera filed for insolvency in October after its plans for a development project, targeting ex-patriots in Murcia […]
The growth of social networking is set to continue in 2008, ensuring advertisers’ continued and expanding interest in what is now a mainstream communications channel. Online data company Hitwise predicts social networks will become the first choice for brands wanting highly targeted advertising this year. However, campaigns on sites such as Facebook, MySpace and Bebo […]
Clear Channel Outdoor is offering organic food brands the chance to target “organic shoppers” through a network of six-sheet poster sites and point-of-sale opportunities at various Sainbury’s stores. The outdoor company has signed up Yeo Valley Organic as its first brand. The company has created the network, which is available in Sainsbury’s stores with high […]