AAR handles 1m Nando’s review
Marketing WeekHigh street restaurant chain Nando’s is reviewing its 1m advertising business through the AAR.
High street restaurant chain Nando’s is reviewing its 1m advertising business through the AAR.
Diageo is reviewing the 40m Baileys global advertising business, which is handled by Bartle Bogle Hegarty (BBH).
When EMI owner Guy Hands announced what he called a “revolutionary structure” at the music company, including swingeing cuts across its marketing departments (MW last week), he also said he was planning to introduce corporate sponsorship of albums and artists. While the notion of the next Coldplay album being brought to you by Sudafed, or […]
The MCCA has announced the shortlist for the Best Awards 2008 – backed by Marketing Week – which recognise breakthrough marketing achievement. The full shortlist can be found under Best Awards 2008 at www.mcca.org.uk, where visitors can also cast their preliminary votes to help decide the winners in the following MCCA Marketing Week categories: Best […]
An energy drink popular in Western Europe will compete head on with Red Bull when it launches in the UK later this year. Effect, which is owned by MBG International Premium Brands and is available in 20 countries across Western Europe, is hoping to replicate its success in its home market of Germany, where it […]
With a growing number of retailers bemoaning the lack of new product development in the soft drinks market, it is little wonder that all eyes are on Suso, a new carbonated drink made with 100% fruit juice being launched by former Red Bull managing director Harry Drnec. Suso is being rolled out across the off-trade […]
Procter & Gamble (P&G) is launching a home hair colouring product that it claims will be a major breakthrough for the category.
Toy brand Scalextric has signed a licensing deal with BBC motoring show Top Gear that will see a branded game released in March. It is the first tie-up between Scalextric and the Bafta award-winning programme, fronted by Jeremy Clarkson, but Scalextric says it hopes more will follow. The new edition of the racing game, called […]
Virgin blasts off
McCain has come under fire for promoting its Home Fries as “greens” as part of the £2m relaunch of the oven chips range. The new ad shows a big bowl of Home Fries with the strapline: “Eat more greens”. The Advertising Standards Authority has already received three complaints that the ad is misleading because potatoes […]
Bank of America is scrapping the MBNA brand in Europe as it gears up for the launch of a second card in the market. It is understood that the MBNA card will be relaunched under the Bank of America. The news follows the decision last week to appoint WPP Group-owned branding agency The Brand Union […]
Environmental groups have criticised a plan by Unilever, Johnson & Johnson, Nestl矡nd Heinz to certify palm oil as sustainable for not going far enough and having “fundamental problems”.
Luxury airline Eos is hoping to establish itself as a ‘lifestyle brand’ by creating partnerships with other premium products as the upmarket airline sector experiences turbulence. The strategy was developed in a series of meetings in the US last week, where the company thrashed out its marketing plans for the coming year. The airline, which […]
The Metropolitan Police has launched a campaign to raise awareness of its “gun surrender” initiative, which will offer people the chance to anonymously hand in their guns. The amnesty will run from January 21 to February 17. The campaign, which has been created by Miles Calcraft Briginshaw Duffy, includes a print execution showing an “invisible […]
Diageo has appointed Mother’s head of business development Garbhan O’Bric to a senior marketing role working across its portfolio of brands. A key part of his remit will be to look at new ways of promoting the Diageo brand – beyond advertising – in …