Callaway Golf is launching its biggest advertising push since Jeff Dodds arrived from Honda as marketing director last year.
An integrated pan-European campaign, created by Nexus/h, aims to “differentiate” Callaway from rival golf brands.
A press campaign breaks later this week with outdoor and online activity following next month. The press ads are in a handwritten style that Callaway says illustrates the way its teams come up with their ideas.
Nexus/h board director Ellen Kent says: “The strategy is based around ‘Real Golf’ – an idea that captures the empathy Callaway has with real golfers.”