MTV Networks Europe has fallen foul of media regulator Ofcom for showing too much advertising on its portfolio of channels. The broadcaster has been warned that it will face regulatory action of the problems continue. Ofcom has already formally recorded a breach of section 1.2 of its Rules on the Amount and Distribution of Advertising […]
Typhoo is rebranding as part of a promotion to support the launch of animated film, Dr Suess’ Horton Hears a Who!. The tea brand will change its name to Ty.whoo for the campaign, which breaks next month. The brand will also changes its strapline to “You only Get a Who with Typhoo” for a TV […]
Microsoft is launching a method of measuring the effectiveness of online advertising campaigns. It claims that Engagment Mapping will go further than current industry standards by mapping the site a consumer visited before making a purchase. The company claims that the method, which will be called Engagement ROI to clients, will offer more incisive information […]
Audi UK is launching marketing activity to support the launch of the new A4 model. It aims to highlight the car’s innovative technology. The campaign, which breaks today (February 25), aims to raise awareness of features such as “Drive Select”, which gives drivers precision control of throttle, suspension and steering, and “Side Assist”, which alerts […]
Tate & Lyle is shifting its retail sugar portfolio to fair trade in what it claims is the largest commitment to ethical labelling by any UK food and drink company. It plans to complete the switch by 2009.
The Financial Times has launched an executive-level social network. It has created the exclusive membership forum to target the media and technology industries, and is planning to launch forums for other sectors later in the year. The Telecoms Media and Technology Executive Membership Forum will allow users to search and contact fellow members using an […]
The Department of Health has appointed Abbott Mead Vickers.BBDO to handle a 4m advertising brief to promote a new cervical cancer vaccination. The appointment follows a three-way pitch against CHI & Partners and WCRS, which was handled by the COI.
Vodafone UK brand chief Dominic Chambers is leaving the company as part of a major restructure of the business. The mobile operator has also scrapped the chief marketing officer role held by Tim Yates, although Yates is likely to be handed a new position at group level.
Ambient Media is bringing the world’s largest Zeppelin to London this summer. The 75m airship will be available for advertisers to use from July 1 for a month. It is the first time a Zeppelin has been in the UK since the Thirties and the agency is seeking a “dominant, confident brand” to take sign […]
GMG Radio has appointed Dye Holloway Murray to handle the 1.5m advertising account for Smooth Radio. It follows a four-way pitch against Mustoes, Hooper Galton and incumbent Clear Marketing.
The advertising industry has welcomed a Government report that aims to support the creative industries. The report reveals that advertising is now the third largest creative industry in the UK. The strategy document, which was unveiled by culture secretary Andy Burnham (pictured) today (February 22), vows to give all children a creative education; support research […]
Tesco has increased its market share by the smallest margin since 2002 as rival chains from across the sector stepped up their efforts to win customers. New research from retail analysts Verdict Research shows the supermarket giant is still the market leader, but it grew its share by just 0.8% last year. It is the […]
Hows your Polish? Try Lefkofsky. Thats Eric P Lefkofsky. Still no wiser? If youre in the agency business you soon will be. Because 37-year-old Polish American Lefkofsky, software entrepreneur and former carpet offcuts salesman, is at the heart of a fascinating experiment affecting some of the biggest global advertisers among them Procter & Gamble, Wal-Mart, Coca-Cola, Kraft, Kellogg and Miller Brewing .
Porsche has slammed plans to increase the congestion charge for high polluting vehicles for the second time in a week. The German car marque claims the amount of emissions saved in a year as a result of the charge will be equal to the emissions produced at Heathrow Airport in less than four hours. Transport […]
Consumers spent more online last month than in any previous January, according to new figures from industry body Interactive Media in Retail Group (IMRG). Strong sales of electrical goods and clothing saw internet sales jump to £4.5bn – a 75% increase on January last year. IMRG says spending on electrical goods was up by 38% […]