Beattie McGuinness Bungay has been handed the £12m advertising business for Virgin Money. The move comes after incumbent RKCR/Y&R resigned the account last December over concerns that Virgin’s bid for Northern Rock could cause conflict with the Lloyds TSB business.
The agency is now developing new campaigns for the company’s range of products, which include credit cards, insurance and mortgages. It is expected to launch later in the year.
Virgin Money reappointed RKCR to its business last June after a review of the business by chief executive Jayne Anne Gadhia (MW June 7, 2007). She is understood to have talked to BMB at the time.
Gadhia had previously worked with Virgin as marketing director of Virgin Direct and later became managing director of the Virgin One, the mortgage offset account, moving with it when it was sold to Royal Bank of Scotland. She retuned to Virgin last June.
In February, she moved the company’s media account to CHI & Partners Media from OMD. Gadhia had previously worked with CHI on the One account.