Leisure group Holiday Extras is ramping up its marketing efforts to take on rival online operators such as Lastminute.com. The company is more than doubling the size of its ten-strong marketing team as it expands its product range and builds its website. It is currently hunting a head of e-commerce, the first of 12 appointments […]
Morrisons has ramped up its advertising spend as it boosts its battle against rival supermarkets. It out-spent Tesco by more than £2m in the busy Christmas shopping season last year. Morrisons’ £29m investment in advertising in the final quarter of 2007 was also nearly a third more than Asda and Sainsbury’s, according to AC Nieslen […]
The Government is set to come under fire as it allows National Health Service (NHS) providers to advertise their services without a pre-determined cap on the advertising spend. The surprise move is expected to trigger protest from critics who will raise questions about spending NHS money on advertising. It was widely expected that the Government […]
Boost Drinks, the independent manufacturer, is launching a smoothie in a bid to exploit growing consumer interest in the category. The seven-year old company, which already has aline of functional drinks, including Boost Energy and caffeine energy drink Boost Sport, will launch Boost Smoothie this summer. It will be available on the ambient grocery aisles, […]
Banksy, the anarchic street artist, is trademarking his name across a number of goods and services – including paint – in a move that suggests the graffiti artist is looking to cash in on his growing fame. The guerilla artist, who prefers to remain anonymous, is known for his controversial and political stencil paintings on […]
Airmiles enters Heathrow hub
Unilever has axed its soya drink brand AdeZ in the UK just two years after it was launched because the range failed to make an impact with consumers. The fruit and soya milk smoothie range was the first new brand launch from Unilever for 12 years (MW February 9, 2006) but it is understood that […]
A collection of minor celebrities has helped supermarket chain Morrisons out-manoeuvre Tesco in the grocery wars. It is no small matter to grab market share away from the runaway leader of the UK grocery scene, yet Morrisons appears to have achieved just this in recent months. The UK’s fourth largest supermarket chain has outgunned Tesco […]
There are many people who don’t want to mention the “r” word on the basis that it is self-fulfilling. As an optimist I understand this argument well, but there comes a point when it is foolish to ignore the possibility of recession – that point has now been reached. However, there is much that can […]
Regional newspapers are struggling, undergoing long-term falls in both circulation and advertising expenditure, and increased competition from the internet, national newspapers – and the BBC. In 2004, regionals’ share of ad expenditure stood at £3.1bn; by 2006 this had fallen to £2.78bn of the estimated £19bn UK media market. Its traditional key revenue drivers of […]
Scottish & Newcastle (S&N) UK is launching its Fosters and Kronenbourg 1664 brands in widget cans, to offer pub quality lager at home. The move is the biggest innovation for both brands since they were first bought to the UK in the Seventies.
The car industry is facing further calls for green warnings to be included in ads, after the publication of a Government backed report. The plans were published in the King Review, written by Professor Julia King, on low carbon vehicles last week. The report calls for more information about carbon emissions to be included in […]
Typhoo Tea is reviewing its 4.5m advertising and media accounts. The incumbent agencies CHI & Partners and ZenithOptimedia have both been invited to pitch for the businesses.
Virgin Atlantic is launching a direct assault on rival British Airways after buying ad space at Heathrow’s Terminal 5. The airline will have three billboards in the BA long-haul lounge to promote the “relative speed” of its check-in service. The year-long campaign will launch on March 27, when the terminal opens to the public. It […]
Ofcom is proposing to “simplify” rules on how often TV ads can run during programmes and how many can be shown. It has published its proposals on the distribution and amount of TV advertising today (March 19). The broadcast regulator is seeking views on a variety of plans including scrapping the 20 minute interval between […]