Warner Brothers to supply film trailers to phones via bluetooth

Warner Brothers, the film company, has signed a deal to offer cinema goers trailers and film content via bluetooth. The year-long deal with Bluepod Media will launch with activity around the remake of Japanese thriller, One Missed Call (pictured).

The partnership will allow users to download content and forward it to friends. It follows a trial last December, which saw 400,000 consumers download the trailer for I am Legend, starring Will Smith, in two weeks.

Bluepod Media’s managing director, John Scorah, says: “Over the last couple of months we have observed a steady increase in downloading numbers from cinemas across the UK.”

Bluepod Media is a new media advertising company that provides proximity-based marketing to mobile phones through a multi-media advertising tool called Bluepod. The company says the partnership will enable Warner to reach “millions” more consumers.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here