Freeview reviews 5m ad account after nine months

Freeview, the free-to-air digital TV service, is reviewing its 5m advertising account less than a year after it appointed Delaney Lund Knox Warren & Partners. It is understood that three undisclosed agencies are involved in the pitch and a decision is expected imminently.

Freeview, the free-to-air digital TV service, is reviewing its 5m advertising account less than a year after it appointed Delaney Lund Knox Warren & Partners. It is understood that three undisclosed agencies are involved in the pitch and a decision is expected imminently.

It is understood that Rob Farmer, Freeview director of marketing communications, is overseeing the review and DLKW is not involved. The agency was appointed last September by Sophie Alexander, head of consumer marketing, after a pitch against St Luke’s CHI & Partners and Farm. She left the company to join the BBC earlier this year.

The broadcaster is seeking an agency to promote its service in the run-up to digital switchover in 2012 and to drive sales of its recordable digital TV service, Freeview Playback.

Farmer joined Freeview in April and is a former partner at CHI.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here