53 St. Martin’s Lane
020 7836 0727
020 7240 6697
Statement of Principles
Established in 1969, our expertise in getting ‘Inside the consumer mind’ is acknowledged around the
world. We design in-depth tailor-made solutions offering fresh approaches to marketing issues,
including; Brand Strategy and Development, Innovation and NPD, Market Models, Consumer Needs
and Motives, Brand Loyalty and Relationships, Management Think Tanks, Consumers Sensitivity
Workshops, and Brand Genealogy.
CRAM has a wealth of experience in the UK and around the world – including Brand Essence,
Communication Strategy, the internet, Web 2.0, 3G, Packaging, Ethnography, Socio-Cultural Trends,
Semiotics, NPD, Employee Motivations, B2B, Corporate Identity and Pharmaceutical.
We use all types of Qualitative methods including: ECGs, Ethnography Concept Labs, Innovation
Workshops, Product Clinics, Focus Groups, IDIs, Triads, and online Bulletin Boards. We have a highly
experienced team of moderators, in-house viewing facilities, an established network of partners around
the world and react quickly to short deadlines.
CRAM International has contributed to many major marketing and advertising successes both in the UK
and internationally. We have also contributed many landmark papers to MRS, ESOMAR, ARF and the
media, including Branding, Advertising, Ethnography, and Social Trends.
We offer the best innovative qualitative research and consultancy in the UK and around the world.
An example of Some Recent Clients
Available on request
Peter Cooper – Chief Executive
Simon Patterson – Managing Director
Consultancy, UK & International
Methods of Data Collection
EXEC; FL; QUAL; VIEW
ADS; AUTO; B B; CLOTH; COND; CONF; DRNK; EMP; FIN; FOOD; INT; P P; PHAR; RETL; TELC;
TOB; TRAN; TRAV; T C
Trade Memberships/Affiliations (Company & Individual)
ESOMAR; MRS; AQR; EphMRA