Mother wins 3m Thorntons ad account

Confectionery retailer Thorntons has appointed Mother to its 3m advertising business following a pitch against Beattie McGuinness Bungay. The review was called in May after the incumbent Shop went out of business (MW May 22).

Confectionery retailer Thorntons has appointed Mother to its £3m advertising business following a pitch against Beattie McGuinness Bungay. The review was called in May after the incumbent Shop went out of business (MW May 22).

Mother will create a campaign to push new product lines and store concepts to roll out across the UK in the autumn. The pitch was led by marketing director Peter Wright and Stuart Renshaw, head of brand.

Shop won the Thorntons business in September last year following a pitch against BMB and Delaney Lund Knox Warren & Partners. It created the retailer’s December campaign, which featured a young boy trying to think of what to buy his family for Christmas and the strapline “More thought goes into Thorntons”.

Shop, formerly known as Campbell Doyle Dye, officially closed its doors at the end of May. The decision to close followed soon after it lost its flagship Mercedes-Benz account, which was consolidated into BBDO.

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