Consumer choice best new product: Search engine Google

Googles mission is to organise the world’s information and make it universally accessible and useful. It is now widely recognised as the world’s largest search engine an easy-to-use, free service that returns relevant results in a fraction of a second. Users can find information in more than one hundred different languages, check stock quotes, find maps and news headlines, and search through more than two billion images.

googleWinner

Google’s mission is to organise the world’s information and make it universally accessible and useful. It is now widely recognised as the world’s largest search engine – an easy-to-use, free service that returns relevant results in a fraction of a second. Users can find information in more than one hundred different languages, check stock quotes, find maps and news headlines, and search through more than two billion images.

Google generates revenue by giving advertisers the ability to provide cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to the user, as well as to the advertiser placing it.

Ads are always distinguished from the search results or other content on a page. Google has proved that advertising can be effective without being flashy. Google does not accept pop-up advertising, which interferes with the user’s ability to see the content for which they are searching.

By always placing the interests of the user first, Google has built the most loyal audience on the web. Its new products include Gmail, Google Desktop, and Google Maps.

By removing every excess bit and byte from each page, and increasing the efficiency of the serving environment, Google has broken its own speed records time and again.

Shortlist

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