Ebay’s UK marketer to lead its Euro team

ebay%20brand%20newEbay has promoted UK marketing director Torsten Schuppe to the role of chief European marketer. The move is part of a restructure of its marketing operations that will also see the division moved to Switzerland.

The auction site has started a review of the team and is now in discussions with its European marketing staff about the move to Zurich. It is understood that Schuppe will eventually oversee a team of about 50 people.

An eBay spokesperson says the new marketing team will be responsible for all internet and retention marketing across Europe, including search, direct marketing, email and on-site advertising.

The restructure is part of eBay’s plans to cut 10% of its global workforce as part of a major cost-cutting measure, which was announced in October this year. It is looking to save $150m (£85m) a year to combat declining sales.

The new European marketing team is expected to work alongside eBay’s international advertising division, already based in Switzerland and headed by Christian Kunz.

The international advertising division was launched in July to capitalise on the growing number of brands looking to launch cross-territory branding campaigns.

An eBay spokesperson says that the changes will have a “minimal effect” on the business and will not affect its agency relationships.

Ebay currently works with Albion and Tullo Marsh-all Warren in the UK, and has an annual spend of about £8m.

It was thought that the website would review its media planning and buying account next year, but it is not clear if this will go head.

Last month, it appointed Carat to handle the media for its Christmas campaign, and it has been thought the agency may take the whole account in the long term. It is currently handled in house.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here