Google prepares LoveFilm rival

Google is thought to be preparing to launch a mainstream movie rental business on YouTube to rival market leaders Netflix and LoveFilm.

/o/t/g/Google.jpg

It’s understood to have signed licensing deals with studios including Sony Pictures Entertainment, Universal Pictures and Warner Brothers, according to The Wrap, to create a movie-on-demand platform offering the latest high-profile releases.

The move would complement YouTube’s existing film rental service, which allows people to watch more than 400 independent ad-supported titles. Launched in September, these include Bollywood, action, comedy and classic movies such as Ken Loach’s Cathy Come Home, Animal Farm and Night of the Living Dead.

But a deal with the major studios to provide the latest blockbuster releases would put YouTube in direct competition with established players such as Netflix, which has approximately 23m subscribers in North America.

Last week Tesco bought an 80% stake in video-on-demand service Blinkbox as part of its own push into the home entertainment market.

Meanwhile, LoveFilm has partnered with The Walt Disney Company to stream films including Tron: Legacy, Armageddon and Dead Poets Society. The deal is the latest step in the company’s ongoing expansion strategy, which has seen it sign content deals with studios MGM, Momentum and Warner Bros.

This story first appeared on newmediaage.co.uk
For more digital stories and analysis click here now

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here