Condé Nast’s promotional campaign for the launch issue of high-end fashion glossy title Love has started with a week-long booked digital image of naked pop singer Beth Ditto at the Westfield shopping centre.
Ditto’s nude, shot for the magazine’s cover as a stand against bland perfection in fashion, is appearing at key poster sites across the capital over the next week.
The bi-annual title, edited by former Pop editor and stylist Katie Grand, will also be promoted via all 1,200 of Condé Nast’s newsagent billboard sites across the capital and retail promotions nationwide from its launch day tomorrow (February 19).
The launch issue’s key “front of book” advertisers include Chanel, Louis Vuitton and Cartier, which have bought credit crunch busting four-page spots. The 360-page title, retailing at £5, has attracted advertising from “every major fashion house”.