STV reveals new logo and idents

STV has unveiled a new logo and fresh look for its channel, programmes and websites.

The logo and six station idents have been designed by Bruce Dunlop Associates (BDA) and the STV creative and aim to reflect Scotland’s contemporary culture and heritage.

The idents feature people and places from across the country and examples of architecture, landscapes and sense of community.

STV’s marketing is currently the responsibility of interim director of programmes and marketing David Brook. He says: “Our new look ties in perfectly with our strategy tom opt out of the network schedule more often, and bring viewers more Scottish-produced programmes as well as series of wider appeal.”

STV has taken greater control of its schedule and will introduce new programming this year. Dedicated shows have been developed surrounding the Scottish cultural celebration of the Homecoming.

STV news programmes Scotland Today and North Tonight are also to be revamped and renamed as STV News at Six.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here