HD drives BSkyBs customer sign up

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BSkyB attracted 80,000 new customers in the first three months of the year, while a cut in the cost of Sky HD helped it attract 243,000 new customers.

The satellite broadcaster’s adjusted revenue was up 7% to £3.96bn in the nine months to March 31, while adjusted operating profit rose 13% to £589m.

The total number of Sky HD customers has for the first time passed the one million mark. BSkyB claims the success of Sky HD and Sky contributed to the continued growth in Sky’s total customer base, which grew by 80,000 to 9.318 million during the first quarter.

The broadcaster, which is 39% owned by News Corp, says however it expects the market in 2009 to remain challenging.

Chief executive Jeremy Darroch, says: “We will stay focused on cost efficiency to allow us to invest sensibly in areas that drive long-term vale for the business, such as high definition, with the objective of emerging stronger from the downturn.”

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