Most banks fail on customer experience, study says
Marketing WeekThe majority of the UKs top high street banks fail to meet customers expectations on service, according to a study.
Month: April 2009
Car makers sign up for scrappage scheme
Marketing WeekLeading car makers have shown support for the Governments car scrappage scheme announced in the Budget this week, with Ford and BMW already advertising models available under the plan.
NMA demonstrates fast turnaround for press ads
Marketing WeekThe Newspaper Marketing Agency has today (April 23) launched ads aimed at highlighting the quick turn around capability of newspaper advertising. The initiative forms part of the industry body’s on going “Iconic Ads” campaign but is the first time the NMA has demonstrated the speed of the medium by incorporating information that would not have […]
Search & Social Media 2009
Marketing WeekThe latest Marketing Week Interactive Book is now available to download. This guide is packed with features on the latest developments in the digital environment. We look at the emerging techniques in the search marketing world, from data-driven strategies to making campaigns creative. There is also information on how some of the world’s largest brands […]
Borders UK hires new marketing chief
Marketing WeekHigh street book chain Borders UK has appointed Simon Moore to take over from Steph Little as its head of marketing, after Little’s decision to take a travelling career break. Moore has held various retail marketing positions at high street outlet Game, 3 Retail and the Westfield shopping centre. He will take up his role […]
Pizza Express launches two for one promotion
Marketing WeekPizza Express has launched a sales promotion in a bid to drive customers into its restaurants and increase sales of its salad dressing brand sold in supermarkets. The promotion will see a two for one restaurant voucher included on 350,000 Pizza Express salad dressing bottles. The offer entitles customers a two for the price of […]
Shaun Bailey named DMA Agencies Council chair
Marketing WeekThe Direct Marketing Association has named Shaun Bailey, managing director of Jacob Bailey, as its new elected chair of the DMA Agencies Council. He replaces former chair Chris Arnold, who stepped down in March after four year’s service. Bailey will formally accept his chairmanship at the council’s next meeting on 27 April. Carlson managing director […]
Kiss removes display ads from home page
Marketing WeekKiss, the Bauer-owned radio station, has revamped its website as it removes display ads from its home page. The national radio brand’s site, currently in beta, focuses on social media and video and aims to improve the user experience. The decision to remove third party ads follows similar moves by broadcasters Channel 4 and Five. […]
VB in Ashes push
Marketing WeekFosters is to launch Australian lager brand VB in the UK supported by an Ashes related promotional campaign.
Telegraph topples The Sun from online top slot
Marketing WeekThe Telegraphs online website has leapfrogged the opposition to become the most visited national newspaper site in March while The Sun online has seen a dramatic fall in unique users, according to the latest abce results.
Philips director of customer marketing departs
Marketing WeekPhilips senior director of customer marketing health and wellness, Justine Guest, is to leave the company next month.
Apple posts record profits of over 800m
Marketing WeekApple sold 3.79m iPhones in the second quarter helping to boost its profits over the period to a record $1.21bn (£832m). The three months to 28 March saw Apple strengthen its position in the high-end phone sector, selling 123% more phones as in the same quarter last year. The growth was driven by the launch […]
Grade steps down as executive chairman at ITV
Marketing WeekBroadcaster ITV has begun its search for a new chief executive after it confirmed Michael Grade (pictured) will step down at the end of the year. Grade will relinquish executive responsibilities to become non-executive chairman at the end of the year, while the broadcasters seeks to appoint a new chief “as soon as is practicable” […]
Bauers Andria Vidler poached by EMI
Marketing WeekBauer Medias chief marketing officer Andria Vidler has been named president of EMI Music UK and Ireland.
Debenhams signals expansion plans despite sales dip
Marketing WeekDepartment store chain Debenhams is to rapidly convert huge swathes of concession space to its own brand ranges, the retailer has announced after posting an 11% rise in profits for the six months to end of February.