YouTube is in talks with content owners including ITV, Channel 4 and Sony Pictures to stream long-form video in the UK as the battle to own online TV heats up. The Google-owned video-sharing site is drawing up plans to go head to head with Hulu and TV.com, both of which are reportedly preparing UK launches. […]
The Post Office has appointed ABa Quality Monitoring to carry out a national programme of mystery shopping. The programme will roll out over a two-year period, with ABa looking into customer service and consistency at Post Office branches. The appointment forms part of a Post Office commitment to bringing up retail standards across its branches. […]
Google says it has no plans to monetise its controversial Streetview service by offering integrated advertising. Speaking at Google’s 2009 Zeitgeist event, founder Larry Page and chief executive Eric Schmidt (pictured) denied that they will charge brands to have their businesses or ad billboards shown on the service. The company has added some paid-for, highlighted […]
The Chartered Institute of Marketing (CIM) is addressing the criticism in a recent Cranfield Business School study that marketers are “unaccountable, untouchable, slippery and expensive” in its latest White Paper. The CIM is unveiling a paper tomorrow (May 20) called “Marketing’s decline: a wild exaggeration?” designed to help marketers strengthen their influence and value within […]
Google has backed local newspapers bid to relax media merger rules between UK papers.
Steak UK MD Mary Keane-Dawson is stepping down from her day-to-day role at the media agency after less than six months. Keane-Dawson joined at the start of the year having previously been chief marketing officer at GlobalCast Networks in China. She’s leaving by mutual consent, with co-founder and group CEO Oliver Bishop taking charge. Keane-Dawson […]
AOL has partnered with Bauer Media to launch a parenting site.
Childrens charity NSPCC has launched a direct marketing campaign to raise awareness and funds for its Young Witness Service (YWS).
Strongbow is to launch a marketing campaign that positions the brand as the cider of choice for working men of Britain. The campaign, created by St. Luke’s, sees the “total refreshment” strapline of the last two years replaced with “Bowtime, hard earned”. A television advertisement will break May 24 and features a group of dispirited […]
UTV Media, owner of Talksport, has confirmed that it is poised to acquire the free weekly magazine Sport. The title suspended publication in early April, blaming the economic conditions that have seem advertising revenues falter and the collapse of the French holding company. However, UTV Media believes the magazine will make a good fit with […]
Marks and Spencer says it plans to lower marketing costs this year as the retailer reports profits crashed 37.5% in the year to March. The retailer, celebrating its 125th anniversary this year, says marketing and related costs fell 8.6% to £127m in the year to March 28 and “are planned to be lower again 2009/10.” […]
Vodafone, the mobile phone operator, will accelerate its 1bn cost-cutting plan in response to the weakening European market.
UKTV has unveiled the campaign to support the launch of its rebranded lifestyle channel, Really. The pop art style ads, created by Red Bee Media, will be supported by the strapline “Really. You couldn’t make it up”. The renamed channel, previously called UKTV Gardens, launches today (May 19) together with a new website. Targeted at […]
Publishing giant Penguin has appointed Figtree to help the publisher begin a brand building campaign around its Classics range. Creative consultancy Figtree will work with the publisher to roll out a number of advertising campaigns around new titles in the range and build an overall strategy to reposition the Classics brand. The activity will begin […]
Psion, the mobile computer company, has appointed Nick Eades to the newly created position of chief marketing officer with immediate effect. Eades was previously vice president, marketing of Toronto-headquartered Nortel, the telecommunications technology company, where he covered the Europe, Middle East and Africa Regio. He has previously worked for BT, Fujitsu Siemens Computers, Dell and […]