Qbase names commercial chief

Qbase Data Services, the marketing database consulancy, has appointed Richard Payne-Gill as commercial director.


The former marketing and sales director of LBM Marketing will focus on the development of existing client services as well as new business.

The company adds that it hopes Payne-Gill’s appointment will “also broaden the reach of Qbase from its current strength in mail order, charity, publishing and Government sectors into other industries.”

He replaces Keith Jones who joined Royal Mail as its head of data strategy earlier this month.

Qbase focusses on managing disparate client data sets with the aim of providing business intelligence and improving return on investment in customer retention, development and new business acquisition.

Earlier this year, it introduced new data disposal system to help firms ensure that old data files are disposed of in a safe, secure and certified way following a number of headline-grabbing examples of personal information being found in old computers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here