Robinsons Fruit Shoot is launching a campaign aimed at teaching primary school children mental and physical skills.
The “What’s you juice?” campaign, created by Bartle Bogle Hegarty, will give kids tips on activities such as beat-boxing, skipping and using a hula hoop.
A website will host a player and widget for children to watch videos of activities they can then try at home or in the playground.
Children will then be encouraged to make and upload their own clips showing what they have learned.
TV ads for the Britvic-owned brand breaks this week.
It will be followed with a CITV show called Skillicious, which is part-funded by Fruit Shoot H20 and based around being physically active.