Trinity Mirror appoints marketer for nationals

Trinity Mirror has shaken up its senior management team and appointed Lorraine Fraser as marketing director for its five national titles, including the Daily Mirror, The People and the Daily Record.

Daily Mirror
Daily Mirror

She is currently sales and marketing director for the Scottish Daily Record and Sunday Mail.

The restructure means Tim Anderson, head of marketing for Mirror Group Newspapers, which houses the Daily Mirror, Sunday Mirror and The People will be leaving the business.

The changes also see John Howard, currently group circulation manager of the national titles, appointed to the new position of circulation director for the Nationals division with immediate effect.

Howard will have operational responsibility for the circulation management and development of the national newspaper titles.

Both Fraser and Howard will report directly to Mark Hollinshead, managing director Trinity Mirror Nationals.

John East, circulation director of MGN, is also to leave the business.

The average net circulation figures for June show the Daily Mirror rising slightly by 0.38% on the previous month to 1.33 million but down 10.28% for the period January to June, year-on-year.

The Daily Record dropped 0.96% month-on-month to 347,195 and was down 10.54% for the six months period, year-on-year.

Trinity Mirror has held the price of its national titles in the face of deep discounting from its News International rival, The Sun, which is currently 20 pence in the Carlton region.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here