Your article on Cash4Gold again sparked the debate about whether direct mail can be used exclusively as a marketing tool (MW last week). Although most brands realise the benefits and increased revenue that come from implementing an integrated campaign, it remains true that some brands with a strong offering and niche market can make huge cut-through with direct mail alone.
I agree with Charles D’Oyly (MW last week), that UK brands need to realign their marketing strategies after the recession. There is also no doubt that couponing can play a major role in helping to achieve that, but so can product sampling.
Banks must return to basics in order to regain the public’s trust, according to the chairman of the Financial Services Authority.
Teenagers today do not ally themselves with one youth movement, like punks or ravers, but slide between different sub-cultures, according to new research from Habbo.co.uk.
Absolut is set to launch its biggest ever UK campaign to unveil the premium vodka’s overarching new brand “manifesto”. The digital, cinema, broadcast and experiential activity aims to set out “who the brand is and what it stands for” and marks the first major local push for the vodka since Pernod Ricard bought the brand […]
We7, the ad-funded music service backed by Peter Gabriel, is to launch a subscription service and iPhone app to challenge Spotify’s position in the UK market.
Unilever has extended its Dove range into the male grooming market and is trialling the new products Dove Men + Care in Italy.
Bounty.com the UK’s largest online parenting network is to sponsor Celebrity Mum of the Year.
Coca-Cola’s marketing will evolve into content management as the soft drinks giant pursues “a far more aggressive digital presence”, according to Coke’s top marketer Joseph Tripodi. Speaking to Marketing Week at the launch of Coke’s 2010 FIFA World Cup marketing plan at FIFA headquarters in Zurich, executive vice-president and chief marketing and commercial officer Tripodi […]
The Women’s Sport and Fitness Foundation (WSFF) is aiming to capitalise on the health and anti-obesity drive being led by the Government’s Change4Life initiative and the London 2012 Olympics with the launch of its first national campaign. The charity, which works to encourage women and girls to be more physically active, is also looking to […]
The Health and Safety Executive (HSE) is to seek an independent review of adjudication by the Advertising Standards Authority (ASA) after the watchdog banned a radio campaign warning of the dangers of asbestos for being misleading. The HSE has expressed “deep disappointment” following the ASA’s ruling. The radio campaign was part of a larger initiative […]
B&Q is launching the Autumn Privilege Card this weekend as part of a £25m investment in pricing campaigns.
Phonevalley, the Publicis Groupe owned mobile marketing agency, has signed a deal with Microsoft to create a customised mobile advertising solutions for brands.
Yahoo! Is putting $100 million behind a global marketing campaign to support its new open platform web portal and brand strategy.
Russell Gould, director of ecommerce for Thomas Cook Group, has quit the role.