Molson Coors readies £13m Grolsch push
Marketing WeekMolson Coors is to launch a £13m marketing campaign for the Grolsch brand.
Molson Coors is to launch a £13m marketing campaign for the Grolsch brand.
Habbo.co.uk has signed a deal with online research company Cint to build a resource of youth panels for market research.
Yahoo! is pumping $100m (£62m) into its push to convince consumers that it is should be the new one-stop shop for just about all their online needs. But does its new brand campaign tell consumers anything new?
Unilever is to buy the personal care business of Sara Lee for €1.27bn (£1.16bn).
ING, the title sponsor of Renault F1, has severed all ties with the team immediately in the wake of the race-fixing scandal.
The sponsorship industry is coping well in the recession but the economic climate has forced both rights holders and brands to assess how they develop packages and activation programs, according to sponsorship experts.
BSkyB has confirmed that group brand marketing director Andy Brent is to leave the broadcaster
Research is becoming an increasingly important tool to prove the value of sponsorship in an economic environment where investment is coming under greater scrutiny, according to sponsorship professionals.
The Fairtrade Foundation is launching a new marketing strategy based on “The Big Swap” for its annual Fairtrade Fortnight campaign.
Cadbury’s has launched an online ad campaign promoting a Crunchie chocolate bar giveaway to drive traffic to its Get That Friday Feeling site.
Waitrose has announced plans to achieve double digit growth from a major push into the convenience market following successful trials of new small format stores.
Aegon the life insurance group has announced a deal to sponsor the Masters Tennis tournament at the Royal Albert Hall.
ING, the primary sponsor of the Result F1 team, is “hugely disappointed” over the “crashgate” scandal involving the team.
The British Soft Drinks Association has defended energy drink brands following new research claiming that caffeinated energy drinks can reduce reaction times and the concentration of motorists.
All national newspaper websites saw traffic drop in August on the previous month, although MailOnline retained its position as the website with the most unique browsers.