Chivas Regal taps into chivalry
Marketing WeekPernod Ricard UK is launching a cinema and print advertising campaign for Chivas Regal Scotch whisky brand under the banner entitled “Live with Chivalry”.
Month: September 2009
Warner Leisure Hotels sponsors Alan Titchmarsh Show
Branwell JohnsonThe new season of ITV1’s The Alan Titchmarsh Show is to be sponsored by Warner Leisure Hotels.
British Heart Foundation goes digital for kids
Marketing WeekThe British Heart Foundation (BHF) has relaunched its online game YooBot as part of the Food4Thought campaign that aims to educate 11 to 13 year olds about the long-term effects of a healthy lifestyle.
Nintendo slashes price of Wii
Marketing WeekNintendo has cranked up the battle of the games consoles and has announced it is to cut the price of its Nintendo Wii for the first time since it was introduced in 2006.
Match.com’s Jason Stockwood to leave
Marketing WeekManaging director of match.com Jason Stockwood is to leave the dating site and his duties will be taken up for an interim period by marketing director Karl Gregory.
MIB campaign targets cash-strapped motorists
Marketing WeekThe Motor Insurers’ Bureau (MIB) is to launch a campaign targeting recession-hit drivers who might be considering not renewing their insurance policies.
M&C Saatchi hit by drop in client spend
Marketing WeekM&C Saatchi, the global advertising network, has seen a drop in pre-tax profit to £5.4m in the six months to the end of June, with Europe and the US particularly hit by clients tightening their spend in marketing.
O’Brien makes last ditch offer for INM
Marketing WeekIndependent News & Media’s major shareholder Denis O’Brien has launched a last ditch attempt to gain control of the media company and close down its struggling London-based newspapers.
Five brings back kids programming strand
Marketing WeekFive, the RTL-owned broadcaster, is bringing back its children’s programming strand Shake! this Sunday (September 27) and has secured Disney as its sponsor.
F1 scandals give sponsors cause for concern
Marketing WeekThe two-year suspended ban handed to the Renault F1 team for race-fixing is the latest controversy to engulf the sport in the past 12 months and could discourage potential sponsors looking to partner with teams, according to sponsorship experts.
Mercedes allocates half its UK marketing budget to digital
Marketing WeekMercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.
Keeping a promise can do wonders for the bottom line
Marketing WeekMaking wild, unsubstantiated claims is not going to endear you to the consumer or do your business any favours. Apparently businesses are finally learning this lesson. In this year’s Promise Index, that tracks which businesses are sticking to their word, the gap between image and experience is getting smaller. Essentially, what brands are saying about themselves is getting closer to reality.
Focus DIY searches for top marketer
Marketing WeekFocus DIY the home improvement retailer is searching for top marketer to replace David Moore who is currently in the position as interim head of marketing.
O2 launches “people powered” network
Marketing WeekO2 is launching a new mobile phone network which it has dubbed as the first “people powered” service in the sector.
Fujitsu sponsors of the Commons & Lords rugby team
Branwell JohnsonFujitsu, the public sector IT systems, services and product supplier, has signed a sponsorship deal with the Commons & Lords Rugby Union Football Club (RUFC) for the 2009/10 season.