A bulletproof brand
Stuart TurnerGood to see the ASA did not uphold the complaints of those who regarded the Lynx Bullet advertising as offensive and demeaning to women (MW last week).
Month: September 2009
Collaboration will lead to a brighter future
Stuart TurnerWe at Brand Learning fully endorse IPA director general Hamish Pringle’s view that chief marketing officers need to engage with financial reporting practices to ensure that their voice is heard in the boardroom (MW 13 August).
Don’t let this opportunity pass you by
Stuart TurnerIt’s important to take a positive look at the economic downturn and explore strategies that can help marketers emerge from the recession with new skills (MW 20 August).
The Secret Marketer
Stuart TurnerOur ‘man on the inside’ provides a view from the top of the marketing tree
Satisfaction is meeting great expectations
Stuart TurnerAs companies use internet-based technologies to make their call centre operations more efficient, they need to remember that getting customer contact right is a vital part of improving brand perception.
When the content is rich, profit will follow
Stuart TurnerHere’s some free advice for media owners… Make sure consumers value your offering and are prepared to pay for it
P&G sees social media adventure as safe bet
Stuart TurnerP&G is leading FMCG brands’ entry into the social media space. But the irony is that it will not increase interactive ad spend
John Lewis glossy aims to add kudos to customer titles
Stuart TurnerJohn Lewis is launching an in-store magazine based along the lines of a newsstand glossy in the hope that customers won’t dismiss the freebie as mere promotional bumf.
Classic FM ups stakes in its battle for listeners
Stuart TurnerClassic FM is looking to build on recent audience gains by launching the biggest marketing campaign it has ever undertaken.
Children’s book pushes Pedigree dog charity
Stuart TurnerPedigree, the Mars-owned pet food brand, is to publish a children’s book to promote its Pedigree Adoption Drive charity.
Prostate cancer put in spotlight via bike race
Stuart TurnerThe Prostate Cancer Charity is launching an integrated campaign including television, press, online and experiential activity to coincide with the Tour of Britain, the UK’s professional cycling race.
Egmont gears up for Pooh Bear’s comeback
Stuart TurnerChildren’s book and magazine publisher Egmont has developed an integrated campaign to support the first authorised Winnie-the-Pooh sequel to be published in 80 years.
London is a departure lounge
Stuart TurnerCityJet, London’s business airline, is launching its first advertising campaign.
Bridesmaids appeal more than marriage
Stuart TurnerSome women complain that they are always the bridesmaid and never the bride. Until now, interim marketers have suffered from the same problem. Seen mainly as stopgaps, filling positions left vacant by promotions, redundancies and budget cuts, they have traditionally been the marketing sector’s bridesmaids.
When chocolate is an education
Stuart TurnerLuxury brand La Maison Du Chocolat believes now is the time to grow its bottom line. It is embarking on an ambitious expansion drive in Asia while aiming to stay true to the standards its reputation is built on.