BT to sponsor 2018 bid

England 2018, the team leading England’s bid to host the FIFA World Cup 2018 has signed BT as a sponsor.

FIFA World Cup 2018

BT will be the official communications partner for the England 2018 bid, offering advice and support.

Speaking today, Gavin Patterson, chief executive of BT Retail said the telecoms company will “use its marketing power and huge customer base to help the bid”.

Patterson added the company is still working on its marketing plans.

Accountancy firm PricewaterhouseCoopers became the first sponsor of England’s bid to host the 2018 World Cup in October last year.

The accountancy firm will be the official “business adviser” to the campaign.

The bid was officially launched in May with a presentation at Wembley Stadium featuring footballers David Beckham and Wayne Rooney and Prime Minister Gordon Brown.

Wembley’s commercial director Jonathan Gregory was appointed as director of partnerships to secure sponsorship deals to back the bid in May.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here