The Hampton Court Palace Festival will comprise 10 world-class concerts, beginning on Tuesday 8 June.
The airline says that the event “provides the perfect platform for the communication of the
“Continental experience”, with a particular focus on the London Heathrow to New York Newark route and the premium cabin BusinessFirst service
The partnership was brokered by the sponsorship team from Continental Airlines’ media agency, Starcom.
Mark Bergsrud, senior vice president of marketing programs, Continental Airlines says: “The historic grounds of Hampton Court offer the perfect stage to talk directly to our core customers about our extensive London Heathrow to New York service. This partnership also enables us to build upon our existing marketing platforms as well as showcase some of our latest enhancements of our product.”
Jayne Stephens, head of sponsorship at Starcom MediaVest Group says: “This partnership offers Continental the opportunity to demonstrate their commitment to UK cultural events and offers Continental a unique platform to deliver key messaging that focuses on little advantages making a big difference to a business audience. This is a theme that our planning teams will be bringing to life across a range of non traditional touchpoints in the coming months.”
Last year the airline sponsored the Tower Festival 2009.