Honda looks within for head of UK marketing
Marketing WeekHonda has promoted Martin Moll, currently head of marketing for its power division, to the newly created role of head of UK marketing for all its products.
Month: June 2010
Viewpoint – Stephan Noller
Marketing WeekBehavioural targeting is a big part of the industry already. The share of campaigns using targeting almost tripled last year – a big jump in the number of people using the technology.
First Cheapflights campaign aims to increase awareness
Joe FernandezCheapflights, the online travel company, is unveiling its first brand advertising campaign as it seeks to “reinvigorate” its offering.
Challenger brand aims to make shaving a sexy act
Rosie BakerKing of Shaves, the men’s shaving brand, is looking to make the “functional” sector sexier.
Smart marketing
Marketing WeekWhat brands have impressed Amanda Mackenzie, CMO, Aviva?
Local activity at heart of Metro Bank’s brand launch
Marketing WeekMetro Bank will mark the launch of its first branch in London by running a series of experiential events in a bid to create a local “community” bank.
Young, connected and Muslim
Jo RobertsMuslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.
Brands and retailers take a collaborative approach
Lucy HandleyA groundbreaking deal between Tesco and Pringles owner Procter & Gamble reflects the shifting balance between FMCG suppliers and the retail trade that promises to benefit both parties.
Viewpoint: Rebranding to differentiate a brand – Young, connected and Muslim
Marketing WeekMuslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. Below is an expert viewpoint on marketing to Muslims.
Young, connected and Muslim – Chicken Cottage case study
Marketing WeekMuslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. Below is a case study on the mainstream halal brand, Chicken Cottage.
Expert opinions on marketing to Muslims
Marketing WeekExperts offer their branding and communication advice on how to reach the Muslim audience.
Muslim consumers: The Facts
Jo RobertsMuslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.
Mobile marketers stand at start of long journey
Lou CooperMarketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
Look no further for expertise on digital
Mark ChouekeDepending on what type of person you are, the challenge of being a marketer in a digital world is either keeping you awake with sheer excitement at the potential for engaging your brand’s customers, or keeping you awake with confusion and despair. Whichever of the two situations you find yourself in during the small hours, […]
An early exit from the World Cup would leave a fair few marketers with shattered brand plans
Marketing WeekAs I write this, the French football team are sulking and England are on the verge of another year of World Cup hurt. Very predictable brand behaviour, some might say.