As thousands queue around the world to get their hands on the latest technological revolution – the iPhone 4 – Marketing Week magazine is proud to unveil its own digital revolution, in the form of a new bi-monthly section of the magazine called Digital Strategy.
The Times has seen its market share halve since introducing required registration for its online content, according to a study.
The Financial Times is the latest brand to turn to crowdsourcing to seek creative marketing ideas.
Diva Mariah Carey has teamed up with Elizabeth Arden and Bazooka Candy Brands to create a confectionary-inspired fragrance collection, called Lollipop Bling in a bid to extend her fragrance empire to younger consumers.
Audi’s new national print campaign seeks to demonstrate every detail of its flagship A8 car is ’relentlessly refined and perfected’ through pioneering technology.
Italian tyre manufacturer Pirelli has secured a three-year contract to supply Formula 1 with tyres from next year following a spat involving F1 commercial rights supremo Bernie Ecclestone and governing body FIA president Jean Todt.
CANNES: Henrique de Castro, Google vice president for global media and platforms, says the rise of online video is reaching a “tipping point for digital display”.
Retailers will be celebrating this morning (24 June) after England’s win over Slovenia yesterday set up a weekend clash with Germany and the promise of a big uplift in sales.
GlaxoSmithKline is poised to launch energy drink Lucozade in the US as it looks to globalise the brand.
The Office of Fair Trading (OFT) is investigating the payment restrictions that emerged as part of Visa’s Olympic and Paralympic sponsorship deal.
Banks have been urged to put customer service ahead of profit by consumer group Which?
The Consumer Goods Forum has elected Muhtar Kent, chairman and CEO of The Coca-Cola Company, and Lars Olofsson, CEO of Carrefour, as its new co-chairs.
As the sunshine finally makes an appearance, people’s well-being is also on the rise, says Doug Edmonds, managing director of 2CV.
Getting in touch with consumers can’t just be a casual affair.
Another World Cup summer. As usual, the media spotlight falls not only on the pitch but on the pitchers of beer being downed by tipsy football fans. David Tucker, a member of the Independent Consultants Group (ICG) explores the trends that will dominate political debates on drinking.