Primark owner sees sales rise 13% thanks to promotional activities

Associated British Foods, owners of clothing chain Primark and grocery brands including Twinings, Ryvita and Kingsmill, has reported a 13% increase in sales for the third quarter.

The company says its food brands in particular have been buoyed by promotional activities, helping them to outsell own-label brands.

This includes recent marketing campaigns for brands such as Twinings’s “Art of Tea” ads and Kingsmill’s partnership with reality show Britain’s Got Talent. Ryvita has also launched ads under the strapline “For Ladies that Crunch”.

Primark has also continued to see strong growth in sales. Total sales at the clothing chain rose 15% in the 16 weeks to 19 June compared with the same period a year ago.

The company’s sugar business also did well increasing 44% ahead of last year, and its agriculture division saw a 6% increase.

Brands are increasingly turning to marketing messages that promote their links to British farming as an extension of sustainability strategies, according to experts.

The positive result comes after the group expressed concern about the pace of recovery and the uncertain outlook for the UK consumer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here