Presentations from Marketing Week Live! 2010

Watch videos of key presentations from the Centre Stage of Marketing Week Live! 2010 here.

Tuesday 29th June

11.00

The challenges and power of promoting growth and adding more sparkle within one of the worlds most valuable brands

Cathryn Sleight, Marketing Director, Coca-Cola Great Britain & Ireland

Coca-Cola’s departing UK & Ireland marketing director Cathryn Sleight demonstrated how taking risks by “lighting fires” using digital tools could help brands thrive. With lots of examples of how Coke had tested the waters, Sleight left the audience inspired. Watch this space. More here

Video:

13.00

LinkedIn and Philips: Powering the Professional conversation

Kevin Eyres, Managing Director, LinkedIn Europe and Hans Notenboom, Global Director Online, Philips International BV

Kevin Eyres, managing director of LinkedIn Europe and Hans Notenboom, global director of online marketing and communications for Philips gave an entertaining discussion on how brands can harness thought leaders on social media sites to provoke professional discussions and shared solutions. More here

Video:

15.00

How O2 has kept entrepreneurialism alive by extending its brand beyond a phone network and kept their customers close

Tim Sefton, Customer Director, O2

Video:

Wednesday 30th June

11.00

Reputation Online – Who owns social media and more importantly, who cares?

Chaired by

Vikki Chowney, Editor, Reputation Online

Video:

13.00

Wired the Interview – Get the inside track on Wired magazine and how it became ’Magazine of the Decade’

David Rowan, Editor, Wired
Mark Choueke, Editor, Marketing Week

Video:

15.00

The Brand behind the Brand

Paul Nevett, VP Marketing – Foods, Unilever UK & Ireland

Video:

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